Mission statement

Working alongside you to design and implement a simple, streamlined and effective customer experience by anticipating the ever-changing behavior and needs of your customers, in line with your business model

The idea of value creation by the customer is not a new one. The idea of making the customer journey a key management strategy was only recently brought to light by players of the ‘new economy’. New companies such as Amazon, Apple, Starbucks and Nespresso have placed customer experience at the heart of their competitive strategy.
Customers (B2C, B2B and B2B2C) are now multichannel and want the brand/supplier to provide streamlined solutions tailored to their preferences.
The Voice of the Customer will increasingly influence the future strategy and current daily practices within companies.
This challenge requires a company to elaborate an end-to-end vision of the customer journey, to “de-silo” its organization structure, adopt collaborative work methods, innovate its suite of services (Design Thinking, etc) and transform its culture, organizational methods, practices and tools.
Underpinning this transformation is therefore a critical and complex subject that calls for a wide range of expertise: relationship strategy, customer marketing, digital and technological transformation, organization, operational best practices, change management, etc.
Colorado and its ecosystem embody this wealth of expertise.

Values

Ambition

Surpassing customer expectations to build a sustainable and valuable relationship

Professionalism

Acting with a sense of customer service and fostering an efficient, pragmatic, rigorous and honest approach

Innovation

Thinking outside the box to impress our customers, stay ahead of our competitors and build value

Transparency

We say what we do and do what we say

Team spirit

Aligning with our customers’ priorities and engaging with their teams

Respect

Realizing our projects while upholding our customers’ individual values and culture

Million euros turnover

%

Overseas

Projects realized

Satisfied customers

Partners

Management

Vincent PLACER

Consulting Associate Director

Mehdi BENABDALLAH

Consulting Associate Director

Aurélien GRAGNIC

ConsumerLab Associate Director

Jean-François COHEN

Training Associate Director

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Customers

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