Il ne suffit pas de parler, il faut parler juste.

William Shakespeare

Notre offre

The future of companies is innovation. However, it is an uncertain and complex process. 50% of new products disappear 2 years after they are launched.

In order to assist companies throughout their innovation process, ConsumerLab has developed an approach to test offer and product concepts and brand communication according to key success factors. This method allows your innovations to be positioned in a matrix to work on their optimization thanks to creative techniques. This approach is easy to implement, allowing to identify the potential of your concepts and effectively guide your communication.

Notre approche

Consumer Lab assists its customers by evaluating concepts and communication based on 5 key success factors. These key factors can be evaluated by using a qualitative and quantitative method which leads to very precise recommendations on optimization strategies.

EVALUATE

  • Tester des concepts, des idées ou des communications au travers d’une évaluation individuelle et collective de recueil (focus groupes)

ORDER

  • Analyser des innovations au travers d’une grille d’analyse reposant sur 5 facteurs clés de succès

OPTIMISEROPTIMIZE

  • Etablir un diagnostic complet de chacun des concepts et évaluer leur potentiel
  • Proposer des recommandations précises pour optimiser les propositions

MEASURE

  • Tester les concepts retravaillés au travers d’une méthodologie quantitative reprenant les facteurs de succès

RECOMMEND

  • Identifier les concepts à plus fort potentiel en vue de leur développement

Optimisez vos innovations et campagnes de communication

Vos bénéfices

Identifiez les facteurs clés de succès
Positionnez vos innovations
Disposez de pistes d’optimisation précises
Repensez vos communications

Études de cas

Vos contacts

Delphine COHEN

Brand Innovation Manager

Aurélien GRAGNIC

ConsumerLab Associate Director

Contactez-nous
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