Why choose this offer?

The relationship signature is a way of expressing brand values through consideration, industry-specific approaches, called relationship markers. This approach has twin-goals: to affirm the bond between employees of a brand by unifying them under shared and distinct values and to enhance customer experience by setting the brand apart from the competition. Creating a relationship signature requires an meticulous analysis of current customer journeys to pinpoint key moments in the customer experience, thereby increasing satisfaction and neutralizing pain points. Building relationship markers is based on these key moments. Employees must be given autonomy to adopt these industry approaches and use them based on the customers and situations. The essential is offering a bespoke experience in line with the brand’s identity, thus giving the brand a unique edge in the mind of the customer.